While the previously highlighted categories of the 2020 FCP Euro Partner Appreciation Week can be interpreted in many different ways, breakout growth relates to one simple metric—sales. That’s not to say that there aren’t a host of important qualities that any partner needs to achieve breakout growth. Indeed, being able to communicate effectively, pivot around issues, continuously improve, and market your products, are all prerequisites for achieving breakout growth.
Many valued partners, many of whom have already been honored in this year’s Partner Appreciation Week such as LIQUI MOLY and Corteco, could easily earn a mention here.
Despite strong performances from so many brands and partners, ElringKlinger achieved true breakout growth and is the winner of the 2020 FCP Euro award for breakout growth. With excellent communication and a reliable supply chain, ElringKlinger was able to pivot around the challenges everyone faced to see a purchasing increase well over 100% compared to 2019. Truly outstanding performance in a year that tested the mettle and resolve of everyone.
ElringKlinger, through their Elring brand, is one that is familiar to anyone that wrenches on their car, providing gaskets and sealing solutions for nearly every European vehicle on the road today. With quality products and competitive pricing, Elring is a go-to choice for many.
Quality, however, is only one component that can push a brand to achieve true breakout growth. Breakout growth results from countless optimizations, including a dedicated and passionate team at ElringKlinger, who works seamlessly with the teams at FCP Euro. Multiple teams recognized ElringKlinger’s account manager’s accessibility, communication, and flexibility as a key component of achieving this award. Working hand-in-hand on supply forecasting, catalog optimization, and stock rotation programs, ElringKlinger has been an active contributor to achieving this breakout growth.
A partner always worthy of mention, ZF Aftermarket, had steady communication throughout the year, even moving through some very tough OE market conditions, to achieve breakout growth through their ZF, Sachs, TRW, and Lemforder brands. All of the ZF Aftermarket brands have excelled in growth and performance throughout the year and look to continue to do so into 2021.
Perhaps the partner closest to beating ElringKlinger for growth in 2020 was febi bilstein. As a supplier of a wide range of quality products over a range of European vehicles, febi bilstein is positioned to do well. A consistent top-performer year in and year out, febi bilstein strengthened their position with improved payment terms and competitive growth rebate in 2020, providing the fuel to fire them up to the top of the charts. While febi bilstein may not have achieved the same level of growth as Elring, they are positioned to be in the fight for another year of breakout growth in 2021.
It’s important to note that not every partner that achieves breakout growth is a large entity such as ElringKlinger, ZF, or febi bilstein. Brands that saw some of the most significant growth in 2020 include Eagle Tool, Vargas Turbocharger Technologies, and Revshift. These partners all took on the challenges of 2020 and consistently worked with the teams at FCP Euro to provide the best products and information, pivoting around problems and ultimately seeing massive growth, some of which was in their very first year working with FCP Euro.
Tomorrow, we’re going to close out the 2020 FCP Euro Partner Appreciation Week by honoring our Partner of the Year. Virtually every partner is eligible to be awarded, no matter how big or small, or where they have impacted FCP Euro’s business. Stay tuned.
FCP Euro's Event Director by day, writer and contributor by night, and wanna-be race car driver on the weekends. Nathan has been working in the VW and Audi performance aftermarket for nearly two decades, and dabbled with Porsche and BMW. He also used to write under the pen-name of Alex Rogan for magazines like Eurotuner, Performance VW, Total 911, and European Car. He has a Cornflower Blue Rabbit Edition GTI daily driver which is surprisingly still mostly stock, and a Mk5 GTI track car which is mostly not. ••• Instagram: @njbrown55