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One of the most rewarding things for the team at FCP Euro is connecting with our customers. Whether it's through one of our social media channels such as YouTube, Facebook, or Instagram, or in person at a Cars and Coffee, car show, or at the track, we love having those conversations over our shared passions for European cars. Looking to protect FCP Euro's most valuable assets through the COVID-19 pandemic, our people, one of the pillars for engaging with customers, was removed as we made the decision to avoid attending any events in 2020. While FCP Euro may not have been able to attend directly, partners stepped up and offered support to find ways to connect with our customers.

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Of these many partners, none were as valuable as LIQUI MOLY, which is why LIQUI MOLY is the recipient of the 2020 FCP Euro award for Marketing Support. As a winner of past Partner Appreciation Awards, LIQUI MOLY has been an excellent partner to FCP Euro for many years, and this partnership only continues to grow stronger. Even with the pivot to withdraw from the 2020 TC America Championship, the support from the LIQUI MOLY family, as a primary partner and sponsor of the FCP Euro Motorsports program, was steadfast and unwavering.

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LIQUI MOLY's efforts are so universally recognized that it was a unanimous decision when it came time to discuss the winner of the Marketing Support category. From Motorsports to Catalog, Fulfillment, Service, Marketing, and Content, everyone shared a way that LIQUI MOLY positively impacted their operations. The LIQUI MOLY team has always been easy to connect with, whether we're just exchanging marketing materials, passing along a message, or coordinating a collaborative effort.

The LIQUI MOLY team from across America and Germany has been involved in many live videos, marketing pushes, and more; on top of all the work our teams have done together in content, which has led to many successful and informative pieces of content, and lots of knowledge passed along. They support our business, initiatives, and marketing efforts above and beyond many other suppliers.

For all these reasons and many more, whether it's working together on the Michael Essa Formula Drift program, the representation of FCP Euro alongside LIQUI MOLY at in-person events where our team was unable to attend, LIQUI MOLY will continue to be one of our most valued partners, in 2021, and in years to come. 

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There were many other strong contenders that offered exemplary Marketing Support in 2020, and one of the other most-valuable partners is the team at #GRIDLIFE. Although FCP Euro and #GRIDLIFE had only just started working together in 2019, 2020 held big plans and big promises for both. Once the COVID-19 pandemic was causing event cancellations across the country, #GRIDLIFE pivoted and produced safe, exciting motorsport events.

With a young and forward-thinking mentality and support from FCP Euro, #GRIDLIFE provided professional-level live streams of their events across multiple platforms. Not only providing an outlet and platform for drivers and other enthusiast sponsors and brands but providing entertainment and a much-needed motorsport fix for fans, like ourselves, stuck at home. #GRIDLIFE provided a connection to track day and motorsport enthusiasts that FCP Euro would otherwise not have been able to maintain in a turbulent 2020.

FCP Euro has competed in SRO Motorsports championships since 2018, first as Pirelli World Challenge and then as TC America. SRO Motorsports Group America is a small but passionate organization, providing a ladder-type system for club racers and others to enter professional motorsport through its TC America, GT4 America, and GT World Challenge America championships. It's not a stretch to say that we consider the SRO Motorsports Group America team to be friends and fellow motorsport enthusiasts, not just as a business partner.

SRO Motorsports Group America took the initiative to launch their digital Esports Championship while real-world events were being canceled and rescheduled. FCP Euro was able to sign-on as the title sponsor of the GT World Challenge Esports Championship Season 2. We worked closely with SRO Motorsports Group America who has been able to prove that a virtual championship is not only a fun and exciting form of motorsport, but its accessibility to the masses means even more future motorsport fans are being minted in the process.

Corteco is another FCP Euro partner that is always ready and eager to support our marketing efforts. As a major sponsor of the FCP Euro GTI TCR program, Corteco has also supported other initiatives, from the Micahel Essa Formula Drift program to the GT World Challenge America Esports Championship. Aside from this, Corteco has provided crucial information, content, and support for social media efforts, the FCP Euro DIY blog, and the FCP Euro YouTube channel. Without a partner like Corteco providing FCP Euro with the crucial level of technical and marketing support that they do, we would be unable to provide the same high-level informative pieces of content that are so valuable in educating and informing customers.

CTA Manufacturing also gets special recognition as a key partner offering outstanding marketing support. Always willing to provide products and technical support for FCP Euro DIY videos, CTA Manufacturing is a go-to when our Content Team needs something to make DIY videos as informative as they can be.

Lastly, similar to CTA Manufacturing, Revshift is another partner always willing to provide products and support for DIY videos and other content. Revshift's willingness to work with FCP Euro's Catalog, Content, and Marketing departments is fantastic, but it's their communication that really helps to bring them to a higher level, and a key reason we'd like to highlight them as a partner who provided crucial marketing support in 2020.

Tomorrow we will be looking at partners who, despite all the challenges faced in 2020, exhibited breakout sales growth with FCP Euro.

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Written by :
Nathan Brown

FCP Euro's Event Director by day, writer and contributor by night, and wanna-be race car driver on the weekends. Nathan has been working in the VW and Audi performance aftermarket for nearly two decades, and dabbled with Porsche and BMW. He also used to write under the pen-name of Alex Rogan for magazines like Eurotuner, Performance VW, Total 911, and European Car. He has a Cornflower Blue Rabbit Edition GTI daily driver which is surprisingly still mostly stock, and a Mk5 GTI track car which is mostly not. ••• Instagram: @njbrown55


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