FCP Euro Adds Akebono To Their Lineup Of Partners For The 2019 TC America Championship
For Immediate Release -- February 6th, 2019 -- Milford, CT -- After a successful inaugural season finishing third overall in the TCR class of the Pirelli World Challenge, FCP Euro is partnering with Akebono for the re-branded TC America Championship in 2019. The team will again compete with their two 2018 Volkswagen GTI TCRs. FCP Euro's Marketing and Brand Director, Michael Hurczyn, will pilot the #71 while 2018 TCR Class Rookie of the Year and FCP Euro Director of Motorsport, Nate Vincent, will pilot the #72 towards their second season of professional touring car racing.
FCP Euro and Akebono already have a long-standing relationship in the automotive aftermarket industry. The two companies are a perfect fit as both are incredibly passionate about their customers, while motorsports is an ideal way to connect with those that care most about what parts go on their cars.
"We have been working with FCP Euro for several years now, and our relationship has continued to grow,” said Russ Stebbins, AAP, Director Americas Aftermarket Business Unit. “For 2019 we decided to take our great partnership to the next level. We see FCP Euro as an ideal partner that helps us further build our brand with those passionate about their vehicles, a key demographic target for us. FCP Euro does a remarkable job of interacting with their customers whether it be online through their website, through social media, as well as in-person via their customer events and active involvement in racing."
Excitement is high leading into the 2019 season for both Akebono and FCP Euro. The TC America Championship TCR class is splitting into two classes for the new season; the first being a full global-spec TCR class for cars with sequential gearboxes, and the second being a TCR Cup solely for the Audis and Volkswagens running DSG gearboxes. The FCP Euro Volkswagen GTI TCRs will be in the former category, after taking delivery of two brand-new sequential transmissions to compete with other manufacturers at the front of the pack for the top spot.
“We have coined 2019 as the 'Year of the Experience' at FCP Euro," explained Michael Hurczyn, Marketing and Brand Director for FCP Euro and the driver of the #71 Volkswagen GTI TCR. "We take our team on the road and look forward to meeting our customers from across the country who can’t make it out to our local events. Our paddock is always open to anyone who wants to share this journey with us while we fight for the podium in the 2019 season."
Stebbins adds, "We look forward to another opportunity to interact with the automotive enthusiast, race fan, and loyal FCP Euro customers while sharing each other’s stories and successes–and of course celebrating with FCP Euro in Victory Lane!"
The FCP Euro GTI TCRs are blank canvases awaiting new liveries to represent their 2019 TC America partners.
For more information and to stay up-to-date on race team updates, visit race.fcpeuro.com.
FCP Euro Media Contact: Evan Madore, Staff Writer - firstname.lastname@example.org.
About FCP Euro
FCP Euro is an online retailer of Genuine, OE, and OEM auto parts for European cars, specializing in BMW, Volvo, Audi, VW, Mercedes, and Porsche parts. Since 2001, FCP Euro has raised the bar for service and quality in the automotive industry and has become recognized by enthusiasts as the premier source for OEM and Genuine car parts. With a Lifetime Replacement Guarantee on all parts, Hassle-Free Returns, and free shipping on orders over $49, FCP Euro has continuously challenged the boundaries and advanced the standards of quality, service, and technology in the automotive industry. For more information, visit www.fcpeuro.com.
About Akebono Brake Corporation
Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration, and harshness (NVH) analysis, and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control, and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit www.akebonobrakes.com.
Writer/Editor at FCP Euro and owner of a daily R53 MINI Cooper, a track-built R53 MINI, and a 1997 Dakar Yellow E36 M3 Sedan. ••• Instagram: @evan.madore