A few days ago, a close friend of mine asked me a pretty simple question, "Why does FCP Euro have a motorsport program?" I gave him the standard answer, including words like credibility, relationships, and experience. He was quick to fire back, "No, really. Why do you do it?"
On paper, a motorsports program is everything most businesses try to stay away from. It's expensive. It's risky. It's time-consuming. It can look like a bad investment.
But that's not the whole story; it's more simple than that. We do it because it fuels our passion, and we hope it fuels yours, too.
That's why FCP Euro Motorsports plays a key role in building the FCP Euro you know today. On the one hand, we want to be the best parts supplier, flawless in our execution and world-class in our service. On the other, we want your car to mean more to you than the sum of its parts. We want to share our excitement and our passion for European cars with you.
We leaped into motorsport in 2016. The BMW E30 that started it all is still parked in our lobby, slowly dripping its oil as you read this.
Things didn't end there. Along the way, we've built a Mercedes C300 and brought home the 2019 SRO America TCR Team & Driver's Championship with our VW GTI TCRs.
Today marks the next big chapter in the FCP Euro Motorsports story. With eight cylinders, two turbos, and that infamous three-pointed star up front, we'll be racing our #11 Mercedes-AMG GT4 in the IMSA Michelin Pilot Challenge, starting with the Mid-Ohio race on May 14th.
Like we have always done in the past, the people you meet at a race are the same employees who help shape your FCP Euro experience. The #11 car will be driven by Michael Hurczyn and Nate Vincent, two FCP Euro employees many of you know well by now. If you haven't met them, be sure to swing by at an FCP Euro event.
LIQUI MOLY will be joining us for the 3rd consecutive season along with TRW Ultra, Corteco, Zimmermann, Nissens, and Sparco. In addition, we're excited to announce our new partnership with Hoonigan and look forward to sharing what our crazy plans have in store for you.
So, why does FCP Euro do motorsports? We do it to share our love of European cars with you - our customers, partners, family, and friends.
When you see the cars, the hauler, or the drivers, it's easy to think about the "FCP Euro Motorsports team," but there's more to it. Our team is bigger than the few people that show up on the race weekends. We hope you are as excited as we are and can't wait to see you at an event in 2021.
To follow along, check out @fcpeuromotorsports on Instagram and at race.fcpeuro.com.
